Domestic Migration

Multifamily Demand In The Carolinas Strongest In The Country Relative To Existing Units

Apartment demand in North Carolina and South Carolina ranks as the strongest in the nation, indexed by relativity. The Carolinas garnered apartment demand for 2.5 times more than the share of existing local stock in calendar 2023, topping every other region for the measure.

Apartment markets in the Carolinas absorbed nearly 25,000 units on net in calendar 2023. That accounted for about 10% of all U.S. absorption. But the Carolinas make up a relatively small piece of existing units across U.S. multifamily stock, with just a 4.2% share. Given the size of existing stock across the North and South Carolina, indexed absorption was especially high here in 2023. 

Source: Real Page

Milken Institute’s Best Performing Cities 2024

The rankings are based on job growth, wage growth, high-tech GDP, broadband access, housing affordability, community resiliency (to natural disasters) and income inequality.

The following are the North and South Carolina cities that made the lists and their rankings:

LARGE CITY RANKINGS:

Tier 1 Large Cities:

2. Raleigh, NC

10. Charlotte, NC (includes Concord and Gastonia)

11. Charleston, NC (includes North Charleston)

Tier 2 Large Cities:

19. Myrtle Beach, SC (includes Conway and North Myrtle Beach)

21. Wilmington, NC

36. Durham, NC (includes Chapel Hill)

38. Greenville, SC (includes Anderson and Mauldin)

Tier 3 Large Cities:

61. Asheville, NC

86. Winston-Salem, NC

109. Columbia, SC

115. Hickory, NC (includes Lenoir and Morganton)

124. Spartanburg, SC

Tier 4 Large Cities:

164. Greensboro, NC (includes High Point)

180. Fayetteville, NC

SMALL CITY RANKINGS:

Tier 1 Small Cities:

(None)

Tier 2 Small Cities:

9. Jacksonville, NC

43. Hilton Head, SC (includes Bluffton and Beaufort)

Tier 3 Small Cities:

63. Greenville, NC

90. Florence, SC

Tier 4 Small Cities:

139. Sumter, SC

158. New Bern, NC

Tier 5 Small Cities:

185. Rocky Mount, NC

193. Goldsboro, NC

Source: Milken Institute’s Best Performing Cities 2024

Three Migration Shifts Impacting Housing In 2024

  1. The Covid Migration Surge Has Ended: People are generally moving less than they did during 2020-2021.

    If people do move, a larger percentage are staying in the same Metro area:

    2. High-growth markets have become increasingly expensive to buy and rent homes, forcing many potential home buyers to relocate to a nearby, smaller market with more affordable homes.

    3. Some regions are experiencing strong positive migration and housing demand while others are experiencing the opposite:

    • Expect out-of-town buyers and renters to impact home prices and rents less in most metros.
    • In more affordable metros near major, higher-priced metros, expect stronger migration and housing demand.
    • Expect builders to buy and option more land for future development in smaller, more affordable metros near major, higher-priced metros (e.g., Lakeland, FL, Killeen, TX, and Greeley, CO).

    Source: John Burns Consulting